What is SEO? - Definition:
SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.
When you type “What is SEO” in a search engine, such as Google, Bing and Yahoo, web pages that have the keywords “What is SEO” will show up in the search results.
SEO Basics
Words used in your content
The importance of a good page title
You need to use correct page titles and try to incorporate your key phrase in the page title. Take a look at our page title. You will see that it says: “What is SEO? – Webworks Website Design..”. Be sure to pick a website builder, or platform, that allows you to set the page title.
Links to your website
Web pages that have lots of links leading to it look like reliable sources for search engines. That is why getting Social Media shares is a good idea for your online presence.
There are ways that people try to fool search engines. From buying irrelevant links, doing link swapping with other businesses and so on. This is a dangerous route as each time the search engine algorithm is updated, your SEO strategy could be in jeopardy. Every day search algorithm becomes smarter and more efficient at sifting out bogus from real. These bad SEO tactics are what is known as, “Black Hat SEO”. The supposed “shortcut techniques” out there can get your domain blacklisted. You want to stay away from that. Rather focus on the good, or “White Hat SEO” keeping your website reputation healthy.
Tip
Before buying a pre-existing domain for your business it is a good idea to check that the domain has not been black-listed by Search Engines. It can take a lot of effort to get it off a black list..
Words describing the links you use
Links that lead to your website, should use words that appear in your key phrase. This increases your potential page rank in search engine results. For example, if you share this page on Facebook, the link title should say “What is SEO? – Definition SEO: is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results.” (or similar).
Website Reputation
Search engines care about reputation. Should you run a blog and keep increasing the content on a regular basis, it will do better than a website that doesn’t include fresh content. In the same way that a musician keeps bringing out new songs (fans love a new release).
A website reputation is like a fine wine, the longer a website exists, the more valuable content you add, the more likely it is for a search engine to recognize it as a reliable source. The same goes for domain authority. It is a bad idea to neglect an old website, as this will damage its over all reputation.
Can I "do SEO" myself?
Yes you can. Though it does help to get an expert in. SEO is a science to perfect and results vary from industry to industry.
An SEO specialist is somebody who keeps in mind all the requirements that search engines require. But more importantly, how web visitors consume. This means SEO is an ever changing game from season to season.
This is why we, at Webworks, create your initial pages for you. After all, it is easier to edit what exists than create it from scratch. Thereafter, you get to see the already created strategy and apply them in other parts of your site. As and when needed, we do everything we can to improve SEO on existing pages and whole websites. We also advise on what content to include in your blog and on your website to help improve your SEO rankings. Over time, this grows a healthier better ranking website.
Contact Webworks today for your own custom designed website and/or blog.
